The AI KAT Hackathon at Google Cloud HQ wasn’t just a demo—it was a full-on creative showdown. From a blank canvas, 80 brand-new concepts were born. Three stood out as next-level.

What happens when 80 creatives, marketers, and founders are given two hours, no brief, and one AI-powered Brand Copilot? You get electrifying energy at Google Cloud HQ UK—and 80 fully formed brands created in a couple of hours.

The new year is a time of transformation—a moment to reflect, reset, and evolve. It’s also the perfect time to ask: Is your brand ready for the future? According to a New Year’s day Forbes article on 2025’s boldest trends, we’re entering The Era of the Outspoken Individual. This cultural shift is reshaping not only how we communicate but also how brands connect with their audiences.

Big news for a super-start to 2025! AI KAT and its inspiring founder, Katrien Grobler, have been shortlisted for not one but two categories at the SeedLegals Startup Awards 2025: Inspiring Entrepreneur and Game-Changer. This latest recognition celebrates Katrien’s visionary approach to making world-class branding tools accessible for businesses of every size.

The New Year is a time for rethinking and change for the better, a theme that resonates deeply with both Gymshark and AI KAT. Over the holidays, as I reflected on the year that flew by (and perhaps indulged in a few too many mince pies and cupcakes), the day after Christmas I decided to dive right into a full mind-and-body fitness programme with Gymshark as my guide, coach, and inspiration.